You can tell it your username, email, phone number, date of birth, gender, street address, and country. ![]() ![]() “They can be more concise, they can lay it out better.”īroadly, the rest of the data Spotify has about you is information you give it when you’re creating an account. “I think they can use much clearer language,” says Pat Walshe, a data protection and privacy consultant who has researched Spotify’s use of data. If you really want to know what Spotify knows about you, then you need to read its privacy policy, which runs to 4,500 words. “They're a control group.”īut that’s not the only data Spotify gets. “What's interesting is that the data from the paid users, who are not listening to podcasts, they might never hear an ad in Spotify, but they power that logic engine,” Barletta says. Based on your behavior, Spotify comes up with “inferences” that are meant to reflect your interests and preferences. This granularity can be lucrative for companies wanting to target people with attention-grabbing ads.
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